Hello, I'm Robin Humphreys — a designer and founder living in Amsterdam.

Designing and building AI systems that help humans.

I've spent 15 years designing and building digital products. I'm passionate about bridging the gap between pioneering technology and exceptional user experience.

• Founded a digital agency in 2010 and ran it for 8 years, working with clients like Heineken.
• Pivoted to early-stage startups in 2018, and designed 150+ products that collectively raised over $100M.
• From 2021–2025, I led design at Humanloop, where I pioneered AI-first design patterns for prompt engineering, observability, and evals.
• Now I'm running venture design studio Heavyweight and cofounding Medivara.